Teri Yarbrow, Founder and President
MagikaVRx
Teri Yarbrow, MS, MFA is the President of MagikaVRx, an immersive media company and founder of “Creating AWE”. She is a Founding Member of AMXRA, an XR Health Strategist and VR Evangelist, passionate about XR healthcare and Immersive VR Therapy. An Emmy, BDA and Promax award winning producer and creative director in LA, she created Magika, a successful digital media company known for using advanced technology. Recruited by SCAD, she initiated the award-winning “VR for Good” program, creating therapeutic VR experiences for patients at Hospice Savannah and Steward Center for Palliative Care at Candler Hospital.
Excited about the amazing results of VR therapy for relieving pain, anxiety, depression
and enhancing quality of life for the seriously ill, MagikaVRx was born. Yarbrow is now
working with her healthcare partners to develop “Creating AWE”, an innovative VR
therapy experience for use in healthcare facilities and underserved communities.
Yarbrow is a leading voice in VR therapy, a co-author of a new book, “Virtual Reality for
Serious Illness”, a featured speaker at vMed in LA 2022, 23, 25, and Immersive Tech
Week in Rotterdam 2023. Nominated for the prestigious VR Award for Social Impact
2023 and winner of the Telly Award for Social Impact, she spoke at AWE 2024. As a
Professor at Mercer University School of Medicine, she is consulting and lecturing about
Medical Extended Reality: Trends in Immersive Medicine.