CEO of Lindstrom Company
One of the world’s leading metaverse experts. He advises such leading tech companies as Uber, Google and GUCCI on innovation in Web 3.0. Martin has cofounded several multibillion start -ups, including YellowPages.com and Hitwise. For 10 years running, Lindstrom has been featured as one of the world’s top business thinkers by the prestigious Thinkers50 list. TIME magazine has named Martin one of the “World’s 100 Most Influential People,” and LinkedIn in 2021 named him the no. 1 business influencer in the United States.
Martin Lindstrom pioneered how to build brands on the internet in 1994 when he published the first ever book on the topic. He has since coined terms such as clicks & mortar, contextual marketing and texting. Lindstrom has published eight New York Times and Wall Street Journal bestsellers, which have been translated to more than 60 languages.
In 2022 Lindstrom launched the “Engineering our Dreams” project – the largest metaverse experiment ever conducted, moving more than 1,000 people into the metaverse for six months, with the multipronged purposes of understanding human behavior, the role of businesses, brands, work environments, and ethical standards in virtual worlds. Backed by many highly reputable international companies and experts, this $22,000,000 experiment is widely expected to set the leading standard on tomorrow’s metaverse, evolving business models, and ethical standards as well as how businesses, governments and NGOs will successfully adapt to them.